What exactly is Digital Marketing.?


Digital Marketing is a means through which you can reach as many people as possible in a short time and know their needs, what the audience needs so that you can make your business bigger by working on those things.

With the help of digital marketing, you can make your personal brand, for that, you have to know about marketing strategy.

Online Marketing(SEO, SMO, SEM, Pay Per Click, etc) through digital means of your company and products or services is called digital marketing. And It is also called Internet Marketing and it is the best medium to know more and more about their needs to reach new customers.


Major Components of Digital Marketing :-



  • Content Marketing : Content is the King of Marketing.  Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, ad consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
  • Website designing : Web design is the process of creating websites. It encompasses several different aspects, including webpage layout, content production, and graphic design. Web design is technically a subset of the broader category of web development. So without the online presence, it it hard to reach more people and create the awareness about the products and brand name.
  • Search Engine Optimization (SEO) : This is the process of optimizing your website to “rank” higher in search engine results pages, thereby increasing the amount of organic(or free) traffic your website receives.

learn how to Rank on Google’s first page 

There are number of ways to approach SEO in order to generate qualified traffic to your website. These include:

On Page SEO : This type of SEO focuses on all of the content that exists ” on the page” when looking at a website. By researching keywords for their search volume and intent, you can answer questions for readersand rankhigher on the search engine results pages.

Off page SEO : This type of SEO focuses on all of the activity that takes place “off the page” when looking to optimize your website. The inbound links, also known as backlinks who give by your publishers are help your website to get higher rank.

  • Social Media Marketing : Social media marketing is one of the very effective methods in digital marketing strategies. The social media marketing tools are involved with various social  media sites. The major SMM tools are (Facebook, Twitter, Linkedln, Google+, Youtube, Pinterest, Instagram, etc.) these tools are very effective to reach the people around the world within  a few seconds of time.
  • Paid Search (PPC) : PPC stands for Pay per click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. It helps in bringing inorganic traffic to your website through paid advertisements.
  • Mobile Marketing : Mobile marketing is the interactive multichannel promotion of products or services for mobile phones and devices, smartphones and networks. Mobile marketing channels are diverse and include technology, trade shows or billboards.
  • E-mail Marketing :  Email marketing is the targeting of consumers through electronic mail(email). Often associated with data mining, email marketing can be used to  impact consumers in a variety of ways. In general, email marketing is a more evolved, digital form of traditional direct mail marketing.
  • Affiliate Marketing : Affiliate marketing is one of the oldest forms of marketing wherein you refer someone to any online product and when that person buys the product based on your recommendation, you receive a commission.
  • Search Engine Marketing : Search engine marketing includes paid marketing campaign such as Google search & display advertising, mobile marketing & paid social advertising, etc.

Types of Job profiles you will be getting after learning Digital Marketing –

Everyone wants to know about the kind of job and profiles they will be getting after learning any skills. I have mentioned some of the main job profiles below, you can get hired for, depending upon your skills and interest.

  • Digital Marketing Executive/Manager
  • SEO Executive/Manager
  • Social Media Manager
  • PPC Manager
  • CRM Manager
  • Analytics Manager
  • Email Marketing Manager
  • Conversion Rate Optimizer
  • Content Marketing Manager
  • Copywriter
  • Search Engine Specialist

Importance of Digital Marketing –

As you know, in today’s modern era, if anyone wants to take any products and services or get information about it, then we first go to google and search for it, then go and think about taking it and nowadays all offline. let’s replace online items.

If you have any business and want to your products or services reach out to your audience in less time. So, you need to get attraction to it.

In Digital Marketing, you can create, your own personal brand which takes your business to new heights.


The Future of Digital Marketing –

There is no doubt that Digital Marketing is going to be much more popular today. Digital Marketing future will be much more popular because now a days all the brands or companies wants to come to online marketing instead of offline. So, the demand for digital marketing has gone much later is.

And the smallest and biggest companies also find Digital Marketer to promote their companies or brand and a very good package is also provided by that company if you know how to do digital marketing.


Benefits of Digital Marketing –

  1. Website Traffic :- It is the biggest benefit of Digital Marketing that if you want to bring maximum organic traffic to your website, then it is possible only with Digital Marketing. You can generate big amount of traffic by doing SEO.
  2. Research on Competitors :- With the help of some tools in Digital Marketing, you can research your competitors that what strategies they have adopted.
  3. Global Reach :- Digital Marketing is the only medium with which you can reach out to your clients/customers or audiences globally.
  4. Low Cost :- The biggest power of Digital Marketing is you can earn a lot of profit in less time and less cost. It is only possible when you know marketing properly and know about strategies.

Difference between Traditional & Digital Marketing –

The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing message.

Traditional Marketing:- Traditional methods of marketing provide the hard copy of product/services. Which can be read again and again. for example newspapers ads, radio ads, print advertisement etc.

Traditional Marketing is not cost effective. It is not so good for business and difficult to measure. It includes, TV advertisement, radio, banner ads, broadcast, sponsorship, print ads. In this method the company must wait for week or month to get the result. It is easy to reach out to local audience/consumers with traditional methods.


  1. Impactful and easy to understand.
  2. Printed marketing materials are more permanent.
  3. More memorable.


  1. More difficult to measure campaigns
  2. Often expensive
  3. No direct interaction with the consumer.

Digital Marketing:- Digital Marketing is modern way of technique, where we promoting, selling product and services by online marketing. for example google ads, TV ads, electronic medium etc.

– Digital Marketing is more effective. It is efficient and fast for brand building and easy to measure with the help of analytics tools. It includes, SEO, pay per click advertising, web design, content marketing, social media, email marketing etc. It gives quick results and easy to get the real time marketing result. Digital marketing lets you reach the targeted audience/consumer globally from all over the world.


  1. More options for engagement.
  2. Easy to measure your campaign.
  3. Makes clever targeting possible.


  1. Digital ads can be deemed as annoying
  2. Less permanent
  3. Constantly evolves.

In conclusion, digital marketing is about using digital technology to achieve marketing goals. There is no basic need for digital marketing to always be separate from the marketing department as a whole, since their goals are similar.

I hope this helps, and you have got what is digital marketing. This is my perspective and experience with digital marketing. Happy to be helpful.

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